This is why you can use some keyword research tools to make the task easier for you. It can be quite hectic to work on researching keywords and, frankly, might consume a lot of time as well. As you may be able to see, long-tail keywords are quite more specific than short-tail keywords. They might not bring back a huge audience, but they will work best to bring the right audience.Ī few examples of long-tail keywords include ‘best laptops for gaming under $500 or Samsung mobile phone best price’ and such. There are many benefits of using long-tail keywords, such as that they help bring the targeted audience to your platform. These keywords do not leave much scope for imagination since they are quite targeted. Ideally, a long-tail keyword would be longer than 3 words. When compared to short-tail keywords, these are quite different. Ideally, these phrases are like the first thing you might think of when deciding to search for something on the search engine. These keywords are also known by the name of head terms. For example, consider phrases like ‘home solutions, wedding themes, best mobiles,’ etc.
The second categorization can be done in the following two types:Īs the name suggests, a short tail keyword is one where there is the use of fewer than 3 words in a keyword.
Transactional keywords: Use words that promote a transaction, such as ‘buy,’ ‘download.’. Commercial investigation keywords: Use of specific attributes such as ‘vs, ‘best.’. Navigational keywords: Based on a query on a brand. Informational keywords: Use of ‘how to,’ ‘what,’ and more. We will be discussing four main categories for different types of search queries with clear intent. Based on this categorization, it can be concluded that every keyword has its own importance and is based upon the value that it produces. The categorization is made based on length, and another one is made based on nature.īased on intent, keywords can be divided into 4 different types. There are two ways to categorize keywords. With raise in voice searches, keyword research can also help you tap into that huge traffic. It is quite obvious to understand hence, why keyword research forms the base of any SEO activity. This also involves finding topics for content, developing the right SEO for the page, and aiming for the right promotion and reach. Defined in simple terms, researching for keywords is the simple process of discovering new words or a collection of words that an average user is likely to search for on the web browser, to build his content around those terms.Įvery SEO activity is impacted by the act of researching for the right keywords.
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